Innocent Drinks is a UK-based company that operates in the Fruit & Vegetable Juice sector. The company was founded in 1999 by three friends, Richard Reed, Adam Balon, and Jon Wright, who were looking for a way to make healthy and delicious drinks. Innocent Drinks has since grown to become one of the leading brands in the UK juice market, with a range of products that includes smoothies, juices, and coconut water.

Decarbonisation is a key priority for Innocent Drinks, and the company has set ambitious targets to reduce its carbon footprint. In 2019, Innocent Drinks announced that it had achieved carbon neutrality across its entire business, including its manufacturing, distribution, and office operations. The company achieved this through a combination of energy efficiency measures, renewable energy, and carbon offsetting.

One of the key ways that Innocent Drinks has reduced its carbon footprint is through the use of renewable energy. The company has installed solar panels at its manufacturing facility in the UK, which generate around 10% of the site's electricity needs. Innocent Drinks has also signed a corporate power purchase agreement (PPA) with a wind farm in Scotland, which provides the company with 100% renewable electricity for its UK operations. This PPA has enabled Innocent Drinks to reduce its carbon footprint by around 30%.

Corporate energy is another important area for Innocent Drinks. The company has implemented a number of energy efficiency measures across its operations, including the installation of LED lighting and the use of energy-efficient equipment. Innocent Drinks has also implemented a programme to encourage its employees to reduce their energy use at work and at home. This programme includes initiatives such as energy-saving competitions and the provision of energy-saving tips and advice.

In addition to its renewable energy and energy efficiency measures, Innocent Drinks has also invested in carbon offsetting projects to help reduce its carbon footprint. The company has partnered with a number of organisations to support projects that reduce greenhouse gas emissions, such as reforestation and renewable energy projects in developing countries. Innocent Drinks has also implemented a carbon offsetting programme for its customers, allowing them to offset the carbon emissions associated with their purchases of Innocent Drinks products.

Overall, Innocent Drinks is a company that is committed to reducing its carbon footprint and promoting sustainability. The company's focus on renewable energy, energy efficiency, and carbon offsetting has enabled it to achieve carbon neutrality across its entire business. Innocent Drinks is also actively engaging with its customers and employees to promote sustainable behaviour and reduce energy use. As the company continues to grow and expand, it is likely that its commitment to sustainability will remain a key priority.